The desire to create a healthy food truck allowed Reid Torrens and Tori Vangeison, his girlfriend, to dip their toes into the food and health business that had always been their passion.
A few years later, they took action when in 2022 they opened Cura Kitchen, their food delivery service in Tempe that specializes in keto, paleo, anti-inflammatory, plant-based and detox foods.
“We all crave new and exciting recipes with a variety of flavors that meet dietary needs,” Torrens said.
Cura has five meal plans that cover a lot of bases that most meal delivery services don’t. In addition to vegetarians and vegans, plans cater to those who follow an autoimmune program or go low-carb.
Diets are made up of grass-fed and free-range protein, whole grains and healthy fats like brown rice and quinoa. Both high school athletes and moms who love to cook, the Torrens and Vangeisons’ meals often match what Cura offers, Vangeison said.
We know that eating well has a big impact on your quality of life in terms of how you deal with laziness, Vangeison said.
Plans can also be customized based on customer preferences or pain points. If other sites don’t agree with it, it’s given to those who do, Torrens said. Customers choose the amount of breakfast, lunch and dinner.
Non-traditional ingredients such as jicama, yuca, taro and other root vegetables with a low glycemic index are included, presenting an interesting and nutritious diet that many customers have not tried.
Each food stamp has the recipient’s name on it, is hand-delivered and does not freeze. This, Torrens explained, is one of the ways Cura differs from many other food delivery services.
We are very specific to the local customers that we produce exclusively for them. His passion, Torrens said. We take a different approach and can explain further.
In the past three months, Cura Kitchens’ customers have doubled, Torrens said.
Many of Curas’ customers are made up of those frustrated by the country’s food supply chain’s lack of customers, food left at the door that has been left out for too long and the difficulty of replacing it when needed, Vangeison said.
Others, like Lauren Frank, are busy professionals looking for an easy way to eat healthy and delicious meals during the week and the freedom of Curas customization.
For almost a year, Frank has been relying on Cura for his breakfast, lunch and dinner. She buys a lot of protein and vegetables at Cura and cooks for her family, including her two children, ages 9 and 6, who admire her mother’s food every now and then.
The children smelled it and said, I like your food. Can I try? said Frank who was eating with his children.
Last year, Frank was diagnosed with breast cancer. She’s fine now, but in addition to balancing full-time work and motherhood, Frank wanted a hassle-free way to track her macros and calories and return to a healthy diet after her surgeries and treatments. Cura gave it.
Frank, who lives in Scottsdale, has used other food delivery methods before but prefers Cura Kitchens customers and places that adapt to his plan or schedule. He enjoyed the customization, choosing his meals from week to week and how the food was to his liking.
I was shocked by the pain. Revival is what found me. No cold, Frank said. I love that it’s a local, family-run business and it’s always nice to support a local, family-run business.
Torrens was in finance and Vangeison in mechanical engineering when they launched their nutrition truck Nurish Fresh Eats in 2020. It filled a need in two ways: a healthy mobile option for customers and their interest in the healthy food arena.
Here, he found a starting point and wanted to expand. Two years later, he did so with Cura Kitchen.
Vangeison has a gluten allergy, so the kitchen is gluten free as well as soy and dairy free. Her healthy diet made the family aware of what was in their food, and this led to Nurish and Cura.
It started with gluten and has gotten bigger, Torrens said.
Cura Kitchen is part of the global processed food market that is expected to reach $248.13 billion by 2029, according to Fortune Business Insights.
These days, Torrens is working day-to-day and Cura is his full-time gig. Vangeison continues to work as a mechanical engineer and collaborates with Torrens on business strategy and recipe development. They have been together for five years and are getting married next summer.
Vangeison continues to enjoy every positive comment.
Even just getting an email from a customer saying, I loved this salad, or I loved this meal, Vangeison said.
Torrens feels the same way. He remembered that he received a letter from someone who had been a client for six months. The client had to lose weight for health reasons and wrote, I feel great, and posted a photo of herself losing 50 pounds thanks to the Curas diet.
It’s easy to get caught up in the business, Torrens said. But when we touch someone else’s life, then it pays off.
What: Cura Kitchen
Where:2013 E. Cedar St., Tempe
Employees: Five
An interesting statistic:The global processed food market is expected to grow from $156.33 billion in 2022 to $248.13 billion by 2029, according to Fortune Business Insights.
Details:curakitchenaz.com
#Cura #Kitchens #tempeh #food #delivery #service #full #customization
Image Source : www.azcentral.com
